Behavioural Intention to Purchase Remanufactured Automotive Components: The Mediating Effect of Attitude

Purpose: The aim of this study is to examine the mediating factor attitude on consumers’ intention purchase remanufactured automotive components in Malaysia. Theoretical framework: Theory Perceived Behaviour (TPB) can be expanded, accordance with Ajzen (1991), by adding new variables or modifying present paths between variables. As previously mentioned, TPB contends that attitude, subjective norms, and perceived behavioural control serve as three pillars support intention. However, other researchers asserted model's ability predict actual behaviour may improved are not been included (Armitage Conner, 1999, 2001). Therefore, attempts extend including variables, i.e., perception quality, about price environmental consciousness. Design/Methodology/Approach: quantitative used primary data gathered from 561 vehicle users using purposive sampling. Data were analysed Partial-Least Square - Structural Equation Modelling (PLS-SEM) effects strength relationships among constructs. Findings: results reveal (P) norm (SN) have significant positive relationship attitude. Furthermore, norm, price, (PBC) exert effect (BI) components. Moreover, findings indicate significantly mediates norms Research, practical & social implications: emphasized remanufacturers need implement various marketing strategies discounts advertisements bring influence Originality/Value: This extends Planned incorporating quality consciousness perceptions. expanded theoretical framework predictive TPB.